Content is king. This has been the mantra of SEO companies for two decades and now that we have AI to write it all for us, we’re all kings right?

AI Slop

That’s the term people are using to refer to the spam of content on websites and platforms like YouTube. The strategy is: Sure it gets lower traffic & engagement, but if we publish 100x as much we’ll make money.

Bad. Bad. Bad.

EEAT Content is King

Google wants your content to be first hand Experience based on your Expertise showing how you’re an Authority which makes you Trustworthy.

We write high quality articles that are engaging, entertaining, and something a person might actually engage with. The volume is lower, the cost is higher, but the results are better overall.

Studies Show

Don’t believe us? SE Ranking recently did a study where they built sites with AI content. They initially got traffic, but then dropped off completely. See more here.