There’s a lot of hype about SEO across the internet. Most SEO companies have a checklist of what to do. This isn’t a bad plan since most sites need a lot of the same work.

Stock SEO Work

• Checklists can keep an SEO company busy for months.
• They can hand the repetitive tasks off to unskilled employees and bill you like they’re experts.
• Everyone knows SEO takes a while, but they’re taking advantage of this.

Diagnostic SEO

A good SEO company not only knows what to do, but why they’re doing it. We do diagnostic SEO so our work is purposeful and useful.

• Checklists – There are a lot of simple things that are done once and don’t take a lot of time. Checklists are good for this.
• User Behavior – What are people doing on your site? This informs a lot of the work we do to get you ranked better.
• Tracking – Track all the things! We make sure to setup as many tracking systems as possible from phone to form, we got you.